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Samsung Ads Launches New Interactive Ad Format
ADVERTISING It is the first television manufacturer to offer an in-house interactive ad format, the company reported
NESN Taps ViewLift to Upgrade NESN 360 Streaming Offering
STREAMING Enhanced DTC, TVE apps using ViewLift’s technologies will launch in summer 2025
Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP
Initial clients include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery
Triveni Digital, Mirakulo Introduce Dynamic Ad Insertion For ATSC 3.0 and Brazil's TV 3.0
NEXTGEN TV Broadcasters can now target viewers with personalized ads to grow revenue
Roku Unveils New TVs, Smart Devices and Software Upgrades
STREAMING New content discovery updates include a ‘Coming Soon to Theaters’ row, personalized sports highlights and more
Matthews Launches MICROGrip Master Rigging Kit
Ultra-compact, precision-engineered system, designed for mounting lights, cameras, and a wide range of accessories
PrimeTime Lighting Now Offers Variable White Lighting Fixtures
The VariWhite series LED luminaires feature variable white or bicolor temperatures tunable from 3200K to 5600K with a smooth transition to zero
Dimension Studio Launches New End-To-End Pipeline For AI-Powered Media Production
A proof of concept animation has been produced to showcase the workflow
