Latest about IAB
IAB: Digital Ad Revenue Surges 14.9% YoY to $259 Billion in 2024
Digital video ad revenue was up 19% to $61.2 billion in the U.S. in 2024
`IAB State of Data 2025’ Report Shows AI Use is Accelerating
The report provides the first-ever industry benchmarks on AI usage, adoption rates, and perceptions
IAB Survey: Ad Execs Bullish on Ad Growth and AI Usage in 2025
AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation
IAB: Ad Buyers Boost Digital Video Spending But Complain About Inadequate Measurement
89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report
TV Tech's Weekly Product Wrap-Up
TV Tech’s product and services news coverage from May 13 to 17
IAB Makes Three Appointments to Its Leadership Team
The group fills key positions with Cintia Gabilan as VP of Media Center, Arlene Mu, assistant general counsel, and Nadine Karp McHugh, executive in residence
U.S. Digital Advertising Revenues Hits High of $225B
Total digital advertising grew 7.3% in 2023 compared to 2022 while digital video ad revenue hit $52.3B in 2023
IAB: Digital Industry Moves Aggressively to `Privacy-by-Design’
IAB’s Annual State of Data Report reveals the digital ecosystem is making major adjustments as it moves towards a privacy-by-design architecture
