Latest about Research
TiVo: Viewers Continue to Cut Back on Streaming Subscriptions
Good news for pay TV: cord-cutting has declined
Latinx Viewers Are Avid Streamers and More Likely to Be Pay TV Subscribers
Demographic shows higher subscription rates for pay TV, SVOD and vMVPD services and is more likely to use FAST channels than the general population, per Horowitz Research
Study: Most U.S. TV Viewers Choose Streaming As Default Viewing Option
Streaming 70% of Americans turn to streaming first for content; cable is the default option for only 16.6%, according to Adtaxi
Pixalate: Roku Continues to Dominate U.S. CTV Device Market
In Q1 2025, it had highest open programmatic CTV device market share with 38%
Samba TV: NCAA Men’s Basketball Tournament Viewing Up
Final Four Viewing was up 19% YoY and the Championship was up 18%, with 11.8 million watching the game on CBS
Research Veterans Launch New Analytics and Insights Platform Tenetic
The platform offering local insights from 200+ markets will be officially introduced at the 2025 NAB Show
Survey: Consumers Express Growing Dissatisfaction with Streaming Services
M&E companies are at a tipping point. where they risk losing the next generation of viewers, a new study from Deloitte concludes.
`IAB State of Data 2025’ Report Shows AI Use is Accelerating
The report provides the first-ever industry benchmarks on AI usage, adoption rates, and perceptions
